At the time when most corporations advocated "pace over scale", Zedu LED chose the "subdivided merchandise focus" route, particularly for small and medium-sized enterprises.
Subsequently, in the past two years, many "class champions" of product classes have spent their time in Shenzhen. Of their view, within the extraordinary interval, they're centered and more competitive.
Zedu has been leading the best way in LED industrial lighting with UFO LED High Bay Light manufacturers
LED High Bay because of the boldness and youth and passion. As such, Zedu has established its personal unique brand and culture within the LED industry, with the need and energy to accelerate the run, and keep a stable posture.
As a way to keep the core advantages within the subject of LED mobile lighting, we continuously adjust by way of merchandise and channels.
On the product, we set up a product innovation R&D center in Nanshan, Shenzhen, to type out the information and resources of the trade, and to offer direction for the development of the corporate’s products. The product design company that has cooperated for many years provides us with many innovative solutions. The development strategy has at all times been in step with the market and is on the forefront;
When it comes to channels, the home market is dominated by provincial agents, and some provinces akin to Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can attain town level; the international market has covered North America, Southeast Asia, and African markets. Primarily take the type of OEM and focus on promoting the advertising and marketing strategy of unbiased manufacturers in some regions;
In propaganda, the corporate intensified its publicity via numerous points corresponding to websites, exhibitions, and social media.
For my part, to change into a "single product champion", intelligent lighting, health lighting and black know-how must be completely integrated with merchandise through the Internet platform. Zedu will continue to improve the particular lighting brand; increase new product lines; improve product added worth; develop new products which are in keeping with the worldwide market; adhere to the "individuals-oriented" development ideas, high quality and quantity. In abroad markets, Kang Mingsheng additionally plans to maintain pace with the country’s development, set up manufacturing bases and offices abroad, and vigorously discover abroad markets.
Zedu does not agree with the idea that "a single product is tough to maximise its advantages in the market". I consider that "a comparatively simple product" means that in a specific market segment, enterprises choose core products, use advertising, communication and different means to acquire corresponding aggressive advantages. They all break by way of from a single product and realize the scale development of the enterprise. Industry leader in the segmentation field.